Mina Ali

Hey, i am Ayesha Akram and i am a student of Masters of Business Administration, Bahçeşehir University Istanbul, Turkiye. I am doing a survey for my research titled "THE POWER OF FASHION IN MOTION-EXPLORING THE IMPACT OF SOCIAL MEDIA VIDEO MARKETING ON AWARENESS AND IMPULSIVE BUYING BEHAVIOR WITH THE MEDIATING ROLE OF EWOM- A CASE STUDY OF TURKISH CUSTOMERS OF FASHION BRANDS". This survey will be used in my master's thesis. The information obtained from you will be used entirely for academic purposes and your contributions are important to us. Thank you in advance for your valuable contributions.