Shlapakov Blog

Clickers/Tappers/Apps Telegram Mini Apps have already started to lose audience, with still a huge number of people still looking for “the one game” that can make them very rich, but there is one nuance. People who use some clickers without a real product will end up being just traffic to distill the audience. Why is that so? We're about to find out. If the project releases some final product in the future, the early users who came to them at the clicker stage will get rewards from early support of such a product, because the clicker or mini game for the project is not an end in itself, through the clicker they get an audience for the future product, which will be further developed and generate income. What kind of airdrop or reward do people who use a product that has the clicker itself as the goal of the project want? Think about it. Iceberg has a work-space Blum will have an exchange Cyber Finance has a wallet It doesn't make sense for projects like this to lose audience on airdrop and exit because they need a community to keep growing. What do you think will happen to the token, product and user rewards of a project like ShitCatTap? It will all turn into nothing. Notcoin, Dogs and other projects from Telegram can't be taken as an example, because they set the trend of all this, they are allowed to make even a one-page game with 2 buttons, they purely out of logic can NOT not reward people somehow. With other projects rewarding users is usually an optional item, especially a good reward for a useless project) Even if you have found an interesting project, you should still complicate your interaction with it, try out for ambassadors programs, try to help its development, if the team is conscientious, it will never leave such gestures without reward, and if it is not conscientious, nothing would help you here. Think. ENG | RUS | X

Making Critical Development Decisions: A Strategic Approach We live in a world where resources are scarce and humanity's desires are endless. This issue applies to product development as well. How do you decide which feature to build when your development team is limited? One effective method is to create a graph with two axes — effort and impact. 💪 Effort: Represents the resources and time required to build a feature. ❗️Impact: Represents the potential benefit to your community. Plot all your desired features on this graph and prioritize those that offer the maximum impact with minimal effort. While this approach seems simple, the main challenge lies in accurately evaluating the impact of each feature. To do this effectively, you can conduct Jobs-to-be-Done (JTBD) interviews, which I have previously discussed. These interviews provide valuable insights into your users' needs and help you make informed decisions. ☺️Thanks to these interviews, we have several exciting features coming in the next few days. Can you guess which one we'll launch first?

How to understand clients? So, you need to understand your clients, but where do you start? Is there a magic framework to guide these conversations? Well, yes, there is! It’s called JTBD (Jobs To Be Done) Framework. The main idea behind this framework is that users don’t just "buy" products; they “hire” them to solve a problem or improve their lives. Let's illustrate this with a simple example: Snickers vs. Milky Way. Both are made with similar ingredients, but when you talk to people about when they last ate a Snickers versus a Milky Way, you start to see a pattern. People usually eat Snickers when they missed a meal, have a lot of work to do, and are running out of energy. Snickers acts as a meal replacement, competing with protein bars rather than other chocolate bars. On the other hand, Milky Way is more often eaten when something significant happens, competing with a glass of wine or a brownie. By identifying their “Jobs” we can better understand their real competitors and the context of their choices, making our marketing more effective. Understanding clients is crucial. Take us at @CyberFinanceNews, for instance. We discovered early that our users needed a passive farming mechanism, not the tap-to-earn model of @Notcoin. This update made life of our users’ lives easier, they started integrating our app into their routines, setting up alarms and simply enjoying the benefits without bots. Just one week after our first launch, we completely switched our model to include a farming mechanism, thanks to this approach. Head to the comment section for a podcast link featuring JTBD co-founder Bob Moesta, where he delves into the foundational principles of his framework.

The CEO Playbook: Essential Roles and Skills Alright, let's dive into the first topic: the role of the CEO in a company. Some people think the CEO is just a person who gives orders, while others believe the CEO is hands-on in everyone's jobs. Both views are true to some extent. However, the most important skill for the CEO is product management. As a product manager you need to lead your team by answering the question: “What are we doing now?” The answer to this comes from understanding these 4 key areas: 1. Clients: Chat with them every day. Get inside their heads. Understand their problems and dreams. 2. Data: Clients can be wrong or miss better ideas. So, you need to verify their feedback using data-driven approach. 3. Technology: Know the tools that are available and their limitations. You need this to make decisions quickly. And speed is one of the most important quality of best startups. 4. Industry: Keep a pulse on the latest trends. For example, if Notcoin acquired more than 35M users in a few months without rocket science math, it’s worth considering if a similar strategy could work for you. Next, it's crucial to identify which key areas are the weakest and focus on improving them. When I started CyberFinance, I had a good grasp of technology and industry trends but I was clueless about clients and data. That’s why I began talking to the most active users from the CyberFinance chat and learning about data analytics. Stay tuned, because I’ll be breaking down how to tackle each of these key areas in future posts. Don’t forget to follow me and turn on notifications so you don't miss out!

Hey everyone! I'm Vlad, Co-founder and CEO of @CyberFinanceNews. I created this channel to document my journey in building startups and profitable companies. I'll share real-world founder struggles: hiring and firing, organizing workflows, setting up analytics, making data-driven decisions, fundraising, and onboarding your app's first users. I hope to help you create more sustainable and life-changing products. Let's build something great together!